Two words that would describe me are Honesty and Commitment. When working with my clients I tell them how it is and don't beat around the bush. I'm not just another salesperson trying to get quick cash, and then move on to the next one.
I don't see you as a dollar sign, I see you as someone who needs help. That is what I do, I help my clients get, not only the best deal, but the best service they could ever ask for.